Encove Blog

“Which?” online in September 2010 titled an article, “9 in 10 women 'annoyed' by high street sizes” and claimed that of consumers questioned “82% think retailers should be clearer about the measurements they use” The article goes on to point out that the difference between a woman’s size 12 waist is 4cm between “New Look” and “NEXT”. But this is where it gets really confusing because I personally know that “NEXT” jeans and “Craghopper” trousers are up to 4 inches bigger than stated waist sizes. more »