Category: News

Who says girls cycling clothing should be pink?

August 9th, 2012
Cycling clothing can be a cause of great consternation. Not just for the traditional considerations of what fabric of tights to pick, or how many pairs of padded undershorts the serious cyclist needs in their wardrobe. Simply choosing the colour can bec… more »

New stocks and new lines en-route

April 30th, 2012
It seems like forever from new product development to delivery but we are eventually sitting on the air waybill and packing list that signifies that at least 30 cartons are on the way. Assuming all goes to plan we should have the new products photograph… more »

Red Bull and Extreme Cycling

April 15th, 2012
Red Bull is well known for its sponsorship, and great news for all fans of extreme cycling is you’re your sport is included. Red Bull is now synonymous as being affiliated with Extreme Sports. The cash injection from sponsorship allows great cyclists to… more »

Encove and Deko Sports®, 12 months and still growing

February 2nd, 2012
With just over 12 months in the UK market Encove Ltd importers of Deko Sports® clothing are looking at further developing the Deko® ranges on offer. To that end Mr M Rizwan, managing director of Ar.Nis Mufex Industy and Deko Sports® took time out from h… more »

Deko cycling clothes for ladies... where are we at?

February 1st, 2012
I have to say girls; it’s been a bit of a nightmare has women’s cycling wear. One of the major problems is the lack of lady cyclists with in my circle of friends to confer with, so grabbing the chance to asking the female cyclist what they actually want… more »