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Red Bull and Extreme Cycling
Red Bull is well known for its sponsorship, and great news for all fans of extreme cycling is you’re your sport is included. Red Bull is now synonymous as being affiliated with Extreme Sports. The cash injection from sponsorship allows great cyclists to show off their skills to an audience that would otherwise be unaware of how great cycling can really be. The International Cycling Union (UCI) has also confirmed that Red Bull Media House is the new official media partner of the Rocky Roads UCI Mountain Bike World Cup presented by Shimano. This means that live streams of the sport will now be streamed at www.redbull.tv as well as offering HD TV production, webcasting and content syndication, expanding the audience base further.
It can also inspire the younger generation to participate as taking up cycling can be pretty much done at any time. The Red Bull site is currently showing some jaw dropping cycling shorts videos featuring many of today’s upcoming extreme cycling stars. Danny MacAskill features in the video “Way Back Home” which follows Danny as he travels from Edinburgh to his hometown Dunvegam on the Isle of Skye. Along the way Danny embarks on some jaw dropping cycling skills in some of the tourist hotspots, including Edinburgh Castle and the Forth Bridge.
You can also see where the Red Bull cash injection has benefited Danny as now all his amazing work is captured with superb cinematography courtesy of his friend, Dave Sowerby, who is also a film maker. What's great about the video is not only does it show someone's passion in what they love doing, the scenery in which it is performed is equally part of the show.
Trial biker Petr Klaus also offers some skills as he visits Guatemala to hop, bounce and ride his way through some of Guatemala’s more natural habitat, including that of the Pacaya volcano. Petr can also be seen hopping down some dangerous, wet rocks as he goes riding in the caves with no name; and to most people remain unknown. The pleasure in watching Petr is that he makes everything looks so easy and his passion just oozes as he talks about his love of Extreme Cycling.